Trade Promotion Optimization

Trade Optimizer help decide the right promotional plan to bring tangible benefits in increased sales, increased profit, and higher market share with the help of highly complex algorithms designed to account for various market externalities.

In today’s cut-throat competitive market one can no longer afford to take critical business decisions based on legacy practices of partial intelligence and past references. Trade optimizers calculate the maxima for promotions based on historical ROI, volume uplift, redemption rate, KPIs, and sell-through data. Trade promotion optimization is a dynamic process, continuously improving the effectiveness of promotional activities based on the current market needs.