Product Sales Optimization (A Case Study in Cement Industry)

The first important aspect in dealing with sales of any product is analysing its demand over a geographical unit, for a set of time periods. In cement industries, for a country like India, it is a standard practise to consider sales at a district level for every month of the year. These sales are further divided into the different products, and then into different brands.

These demand points help the business target various goals like market share, contribution (per ton profit of a cement), maximizing government tax befits, and managing cement raw materials or clinker supply. Furthermore, important business constraints like plant capacity for production and packaging of cement, maximimum and minimum allowable cement transfer through different routes and modes, and the conversion factor or cement or clinker factor. This data can be easily uploaded into the optimizer, once the integration takes place, the optimizer also validates data to make sure there are no loose ends.

Feyntech Product sales optimiser uses state of the art algorithms to solve for the most optimal sales strategy, the optimizer will provide a solution maximizing cement contribution.